I’m preparing for the onslaught of summer and fall art exhibits, shows and walks by looking through my printed materials and ordering new giveaways. People love a deal, and nothing is better than freebie!
I order stickers from MOO and from a local Orange County printer (I’ll tell you more about that in a later post.) I use them to seal the tissue or parchment paper I wrap paintings in while preparing them for packing or shipping.
I like the idea that each piece of art I send into the world is handmade and hand-wrapped. My clients are special and I appreciate their patronage, so I want the packages I send to reflect those facts.
I also give them away to kids at shows, fairs and exhibits. It’s so easy to make people happy!
My business cards always have an image unique to me.
Sometimes I emblazon them with my messy work table and sometimes with images of my art.
I avoid super-thick paper because most people dislike the bulk in their pockets, handbags or card cases. I look for the most eco-friendly option (usually recycled paper or cotton) and order a lot to take advantage of quantity discounts.
I include several contact methods and pop them into the packaging with every painting I sell.
And I always have a stack of them on my display and exhibit tables as well as in the venues where my work is being shown. It’s amazing how often those little piles have to be replenished.
Postcards are super-popular with the art show-going population!
I like to offer several ready-to-frame sizes in lots of images so clients and visitors can select what they like as a takeaway.
In some cases one of those cards will be the only piece of art that person will own. I’ve had more than one visitor tell me my art is the nicest thing on their refrigerator. And once in a while the postcards lead to a commission or future sale.
Each of those scenarios makes me happy.